With hundreds of new sites appearing weekly I thought I would highlight the SSL issue.
So What is SSL?
Secure Sockets Layer, SSL, is the standard security technology for creating an encrypted link between a web server and a browser. This link ensures that all data passed between a web server and your browser remains private and secure.
SSL is an industry standard and is used by millions of websites in the protection of their online transactions with their customers. In order to be able to generate an SSL link (signified by the gold padlock in the information tool bar and for URL with https:// instead of https://), a web server requires an SSL Certificate.
Personally I will not register on any auction site that doesn't have a SSL certificate and my co-moderators here have seen evidence why I say this frequently.
Why is SSL important?
Since the SSL protocol was released by Netscape as a security technology in 1996 we have all been educated to look for the SSL padlock before passing any personal or financial details over the Internet. Technically, the SSL protocol provides an encrypted link between two parties, however to you the customer, seeing the SSL padlock in your browser means much more:
That you have a secure (encrypted) link with a website That a website is a valid and legitimate organization or an accountable legal entity. And ensuring your details remain secure during a transaction.
I believe users should care greatly whether the website they are dealing with is a legitimate entity and security minded.
In order to solve the critical issue of identity assurance as well as information security on the Internet, the efforts of SSL Providers (Certification Authorities), consumer magazines and industry bodies have rightly resulted in the SSL padlock becoming synonymous with trust and integrity. It is a proven technology that has stayed the distance in todays fast moving online world.
I have heard it claimed that SSL is too expensive to use for start up sites. This is nonsence. You can obtain good quality SSL certificates for under $100.
Here at Conetix we go one step further and setup and install your sites SSL certificate for you. In my view there is no excuse for not putting this simple reassurance in place if you expect users to trust you with their data.
For more information give one of our helpful team members a call. 1300 789 260.
