Working on the best domain name for your website and don’t know where to start? Here are 5 simple tips to help you on your way.
1. Make it Relevant to your Website
The domain name you choose should give some idea as to what it is your business does. Your domain name should be a representation of what your website features; whether this is a service or product; make it easy for your customers to find you.
2. .com.au or .net.au ?
When deciding on an extension you should always try the .com.au version first but if this is not available then the .net.au should be your second choice. Keep it relevant to your demographic if you’re an Australian business targeting Australian customers then its vital to identify this in your domain by having the .au.
3. Keep it Simple and Short
The shorter your domain name is the more likely it is to be remembered. Try keeping it simple and something your customers will remember. With word-of-mouth continuing to be the number one sales generator, ensure your website’s name is memorable and not complicated.
4. Add Keywords
Where possible try adding a keyword or keyword phrase to your domain name to boost your SEO. If you’re in the business of hair dressing but your business name is Mandy’s why not try mandyshairstyling.com.au. Adding keywords will help your customers find you online and improve your SEO.
5. Don’t lose it – Dash it
If your ideal domain name is already taken, add a dash between words and create a unique domain name.
For example www.mandys-hairstyling.com.au